Case Study
How Ace Window & Cleaning Services grew enquiries 400%+
Helping a Derby exterior cleaning business scale with a stronger website, smarter Google Ads, and a review engine.
In 2022, Ace had a solid service and reputation locally, but their digital setup was holding them back. We rebuilt the foundations, then optimised for peak season and trust signals.
Key results (stat strip)
736 enquiries in 2025 (up from 132 in 2022)
+458% growth from 2022 to 2025
300+ 5-star reviews
+39% enquiries vs 2024 (531 → 736)
The Client
Client: Ace Window & Cleaning Services
Services promoted: Window cleaning, gutter cleaning, exterior cleaning
Channels: Website, Google Ads, social content, review generation
The Opportunity
ACE had a clear opportunity to win more consistent work via digital. The priority was to:
– Refresh the website so it looked more professional and converted better
– Build Google Ads to generate leads for core services (windows and gutters)
– Prepare for the summer rush with seasonal optimisation
– Strengthen trust online with a structured review programme
Our approach
1) Digital audit and strategy reset
We reviewed ACE’s existing assets and marketing activity, then set a simple plan focused on lead generation and trust.
2) Website refresh (conversion-first)
We refreshed the site to improve clarity, professionalism, and enquiries. The goal was straightforward journeys: service → proof → contact.
3) Google Ads launch and optimisation
We created Google Ads campaigns focused on high-intent searches for window and gutter cleaning, then optimised budgets and messaging ahead of the busiest months.
4) Seasonal planning
Because summer is peak season, we tuned campaigns, landing pages, and messaging to maximise volume during May to August.
5) Review growth programme (trust at scale)
We built a repeatable process to generate more reviews through customer messaging and Christmas cards, helping ACE become one of the most trusted exterior cleaners in Derby. ACE now has 300+ 5-star reviews.
6) Rebrand (2023)
In 2023, we rebranded from AC Windows Cleaners to ACE Window & Cleaning Services to better reflect a professional, scalable business and appeal to larger commercial opportunities.
7) Consistent social content
Alongside lead gen, we supported ongoing social content to keep the brand visible and reinforce trust and quality.
Results
Results speak for themselves. Annual enquiries increased from 132 (2022) to 497 (2023), 531 (2024) and a new high of 736 (2025), making 2025 our best year yet.
Performance peaked in July (91 enquiries) and May (90 enquiries), reflecting strong summer demand supported by planned optimisation ahead of the busiest months. Alongside lead growth, Ace strengthened local trust with 300+ 5-star reviews, while the rebrand and website refresh helped improve credibility and conversion.
What made it work
– A clearer website made it easier for customers to enquire
– Google Ads captured high-intent demand quickly
– Seasonal planning helped ACE win bigger during peak months
– Reviews and brand polish increased trust and conversion
Next steps
As we head into the busier months, we can prepare by:
– Reviewing top converting services and doubling down on the best performers
– Tightening location coverage and search terms to improve efficiency
– Testing new landing pages for higher conversion
– Continuing the review engine to strengthen trust further